CLX Clorox Company (The)
Consumer Defensive · Household & Personal Products
98.23
-4.19%
About the company
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
52-week range
Dividend deep dive
The Clorox Company, a Consumer Defensive sector entity in Household & Personal Products, currently offers a dividend yield of 4.69%. This yield is above its 5-year high of 3.82%, which Yield Theory classifies as undervalued. The company holds an overall rating score of 6.0, with both a momentum score of 5.0 and a value score of 5.0. While the current yield appears attractive, fundamental valuation models indicate the stock is expensive, with a fair value of USD 78.98 against a market price of USD 106.69.
Dividend history
Clorox has demonstrated a consistent commitment to dividends, holding a 'contender' status with 23 consecutive years of dividend increases. The dividend's compound annual growth rate (CAGR) over the last three years was 1.68%, and over five years, it was 2.54%. The company distributes dividends quarterly, typically in January, April, August, and October. Annual dividends have steadily risen from USD 2.9 in 2014 to USD 4.76 in 2023, with a projected USD 4.92 for 2025. The Chowder number of 7.2 currently falls below the 8.0 threshold for some dividend growth strategies.
Dividend safety
The dividend safety status for Clorox is currently assessed as 'at_risk'. This is primarily due to a payout ratio of 103.95%, indicating that the dividend payments exceed the company's earnings.
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AI-generated from Quantic's dividend data · Updated 24 Aug 2026 · Information, not financial advice.
Price history
Dividend profile
Yield band A stock's current dividend yield shown against its own range over the past five years — the low, average and high. Near the high end the shares look relatively cheap for the income they pay; near the low end, relatively expensive. It's the picture behind Dividend Yield Theory. Learn more → (5-year)
Payment calendar
Dividend history
Per-share dividend by year
Debt & leverage
Latest reported balance-sheet figures.
Held by 3 investors
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